£85 Million to be precise. Went to bed the night before feeling pretty normal and woke up in the Sunday Times Rich List. What’s that all about?
I’m not flagging this here to promote it, or brag about it – it’s just that it’s out there and I think I should say something about it. This kind of thing is easily misunderstood.
The ST have me down as worth £85 Million – this years sixth highest new entrant BTW – bit like top of the pops I thought… 🙂
We spotted it sat in a coffee shop, my partner Kate, Rui (our bubba) and I.
“You’re worth more than Robbie Williams” was Kate’s (almost) first comment – followed rather (too) swiftly by “let’s go shopping” … 🙂
There’s two things I wanted to say.
First – I’ve not suddenly got an awful lot of money, this £85 Million is what the ST team reckons Ecotricity is worth, and since I own that they say it’s what I’m worth. I guess that’s fair enough, but it is a paper thing. I suspect it is for most of the list. I did tell them BTW a few months ago (when they asked) that the value of Ecotricity was academic, because it’s not and won’t be for sale.
The second thing is I know this could just look plain wrong to some people – like the wind NYMBYs for example who for many years now have been saying this is all about the money not the environment etc etc. I can live with that, been living with their stupidity for a while now… I do care what some people think though. Thing I wanted to say was that, although it makes me a little uncomfortable, on the whole I think it’s a good thing this Rich Listing– here’s why.
To 99% of people on the street (my guess – not a researched stat..) money is the one simple and single measure of success and that holds especially true for the media. If you’re rich, you’re successful, so you must know something worth knowing or do something worth doing and you must be worth talking about or to. It gives you a voice, even if you’re stupid, unfortunately…
It’s an endorsement IMO of green electricity, of Ecotricity, of environmental and social business concepts and so on – this whole alternative way of doing things that gets talked about here and elsewhere, will look a lot more credible to a lot of people now. How much that will matter or help I can’t guess, but I know that this puts green and ethical stuff up the radar, the stuff we’re talking about and doing, works well. Well enough anyway for the fans of money to spot it.
Anyway that’s it, I’m still me – take a pinch of salt with this Rich list thing – and please no begging e-mails, I’m actually a bit skint right now… 🙂