<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Good (Energy) Lies</title>
	<atom:link href="http://zerocarbonista.com/2009/05/12/good-energy-lies/feed/" rel="self" type="application/rss+xml" />
	<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/</link>
	<description>Life post oil and post carbon</description>
	<lastBuildDate>Fri, 03 Feb 2012 11:30:55 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: Me</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9591</link>
		<dc:creator>Me</dc:creator>
		<pubDate>Wed, 25 Nov 2009 18:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9591</guid>
		<description>I had an interview with Ecotricity a few years ago and the person who interviewed me said that every time Dale needed some money e.g. to buy a new barn, he&#039;d flog off some ROCs.

So I&#039;d be careful what you read into the folks...</description>
		<content:encoded><![CDATA[<p>I had an interview with Ecotricity a few years ago and the person who interviewed me said that every time Dale needed some money e.g. to buy a new barn, he&#8217;d flog off some ROCs.</p>
<p>So I&#8217;d be careful what you read into the folks&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Xena</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9418</link>
		<dc:creator>Xena</dc:creator>
		<pubDate>Thu, 05 Nov 2009 09:37:35 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9418</guid>
		<description>I don&#039;t know where you get the impression that most people who post on this site work for Ecotricity... I got the distinct feeling that it was the opposite.

And for someone who seems to dislike people who &quot;snipe&quot; at other people, you seem to be darn good at it yourself!</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know where you get the impression that most people who post on this site work for Ecotricity&#8230; I got the distinct feeling that it was the opposite.</p>
<p>And for someone who seems to dislike people who &#8220;snipe&#8221; at other people, you seem to be darn good at it yourself!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jimbob</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9416</link>
		<dc:creator>Jimbob</dc:creator>
		<pubDate>Wed, 04 Nov 2009 16:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9416</guid>
		<description>The Ecotricity logo is not hidden, but most people won&#039;t scroll down to the bottom at all - they&#039;ll try to read through the debates, get sick of it at some point, then not read either the about me or see the logo.  So in effect and impact, it&#039;s hidden, but not by intent.  

There seem to be lots of people who post here with an Ecotricity allegiance, through work or whatever.  Not surprising seeing as it&#039;s an Ecotricity blog.  But you don&#039;t realise that when you search for ecotricity vs good energy.  And many of you, Dale included, dress up in &quot;we&#039;re uncovering bad things&quot; clothes the most snide &quot;vote for EcoT&quot; verbage out!  Just for that, I&#039;m voting Good Energy - with my pocket.  (However, I do also want to support a company that are not giving money to nuclear, coal etc through a mixed tariff)</description>
		<content:encoded><![CDATA[<p>The Ecotricity logo is not hidden, but most people won&#8217;t scroll down to the bottom at all &#8211; they&#8217;ll try to read through the debates, get sick of it at some point, then not read either the about me or see the logo.  So in effect and impact, it&#8217;s hidden, but not by intent.  </p>
<p>There seem to be lots of people who post here with an Ecotricity allegiance, through work or whatever.  Not surprising seeing as it&#8217;s an Ecotricity blog.  But you don&#8217;t realise that when you search for ecotricity vs good energy.  And many of you, Dale included, dress up in &#8220;we&#8217;re uncovering bad things&#8221; clothes the most snide &#8220;vote for EcoT&#8221; verbage out!  Just for that, I&#8217;m voting Good Energy &#8211; with my pocket.  (However, I do also want to support a company that are not giving money to nuclear, coal etc through a mixed tariff)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jimbob</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9414</link>
		<dc:creator>Jimbob</dc:creator>
		<pubDate>Wed, 04 Nov 2009 15:46:24 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9414</guid>
		<description>Dale, 
you never did slap a flag, or was it a joke you were making?  

Do you spend all your time sniping at people (oh yes, it&#039;s because you care so much about transparency &amp; honesty blah blah blah)?</description>
		<content:encoded><![CDATA[<p>Dale,<br />
you never did slap a flag, or was it a joke you were making?  </p>
<p>Do you spend all your time sniping at people (oh yes, it&#8217;s because you care so much about transparency &amp; honesty blah blah blah)?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dave</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9126</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 19 Aug 2009 16:59:24 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9126</guid>
		<description>Matthew, I say try to put aside the muddied waters of this particular debate and decide for yourself on the basis of which business model you prefer. The reason I have gone with Ecotricity rather than GE is because I believe the Ecotricity business model will result in the building of more wind turbines, more quickly than the GE model. It&#039;s as simple as that.</description>
		<content:encoded><![CDATA[<p>Matthew, I say try to put aside the muddied waters of this particular debate and decide for yourself on the basis of which business model you prefer. The reason I have gone with Ecotricity rather than GE is because I believe the Ecotricity business model will result in the building of more wind turbines, more quickly than the GE model. It&#8217;s as simple as that.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matthew</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9125</link>
		<dc:creator>Matthew</dc:creator>
		<pubDate>Wed, 19 Aug 2009 15:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9125</guid>
		<description>Ouch! I guess this is a bit of a hot topic. Apologies for any ill-feeling my comments may have caused.

Anyway guys you were right. I was just trying to find out which supplier might be &#039;better&#039;. I&#039;m just as confused as ever.

I just wish I&#039;d found a truly independent review first. I&#039;m not questioning Dale&#039;s ability to write and think independently of Ecotricity! Just that anything ever written by the MD of a company about a rival company is always going to be tinged with a sense of partiality, at least to outsiders like me. C&#039;est la guerre.

Good luck guys. But like I said, I&#039;ve gone with the other side on this one...</description>
		<content:encoded><![CDATA[<p>Ouch! I guess this is a bit of a hot topic. Apologies for any ill-feeling my comments may have caused.</p>
<p>Anyway guys you were right. I was just trying to find out which supplier might be &#8216;better&#8217;. I&#8217;m just as confused as ever.</p>
<p>I just wish I&#8217;d found a truly independent review first. I&#8217;m not questioning Dale&#8217;s ability to write and think independently of Ecotricity! Just that anything ever written by the MD of a company about a rival company is always going to be tinged with a sense of partiality, at least to outsiders like me. C&#8217;est la guerre.</p>
<p>Good luck guys. But like I said, I&#8217;ve gone with the other side on this one&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: TR</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9124</link>
		<dc:creator>TR</dc:creator>
		<pubDate>Wed, 19 Aug 2009 14:46:05 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9124</guid>
		<description>heh, your probably right... I was wondering about that :)</description>
		<content:encoded><![CDATA[<p>heh, your probably right&#8230; I was wondering about that <img src='http://zerocarbonista.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffrey Lam</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9123</link>
		<dc:creator>Jeffrey Lam</dc:creator>
		<pubDate>Wed, 19 Aug 2009 14:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9123</guid>
		<description>TR
I think Matthew meant he googled “goodenergy vs ecotricity” to work out which supplier he should go with, not to research any dispute.
But other than that I agree with you, Matt and Xena.</description>
		<content:encoded><![CDATA[<p>TR<br />
I think Matthew meant he googled “goodenergy vs ecotricity” to work out which supplier he should go with, not to research any dispute.<br />
But other than that I agree with you, Matt and Xena.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Xena</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9122</link>
		<dc:creator>Xena</dc:creator>
		<pubDate>Wed, 19 Aug 2009 13:58:26 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9122</guid>
		<description>It really is a shame that people don&#039;t see this blog post for what it is.  It&#039;s exposing the truth to consumers... and truth really isn&#039;t something that consumers see much of from most companies.
Yes, Dale is the founder and MD of Ecotricity, but it&#039;s not about that... I don&#039;t even thing it&#039;s about one company vs another really... it&#039;s about filtering the bullsh!t out of green energy.
Keep going Dale.  Your honesty is a great thing.  And if one customer out of thousands decides to go somewhere else, then that&#039;s his problem.</description>
		<content:encoded><![CDATA[<p>It really is a shame that people don&#8217;t see this blog post for what it is.  It&#8217;s exposing the truth to consumers&#8230; and truth really isn&#8217;t something that consumers see much of from most companies.<br />
Yes, Dale is the founder and MD of Ecotricity, but it&#8217;s not about that&#8230; I don&#8217;t even thing it&#8217;s about one company vs another really&#8230; it&#8217;s about filtering the bullsh!t out of green energy.<br />
Keep going Dale.  Your honesty is a great thing.  And if one customer out of thousands decides to go somewhere else, then that&#8217;s his problem.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: TR</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9121</link>
		<dc:creator>TR</dc:creator>
		<pubDate>Wed, 19 Aug 2009 13:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9121</guid>
		<description>I&#039;m not entirely sure how a &quot;stinking great&quot; logo can be &quot;neatly tucked away&quot;... especially when it&#039;s in bold black font against a pastel background but I&#039;ll try to move on as that&#039;s not really the point.

There are various links between this site and the actual Ecotricity site so it&#039;s not exactly a secret that Dale founded ecotricity... it&#039;s even on the About Me section. I don&#039;t think you ca ask for more... after all, as you mentioned, this is a personal blog so if he made mention of Ecotricity it would probably come across as either arrogant or that this website&#039;s main purpose is actually to advertise Ecotricity. 
Even without all that, I&#039;m not sure exactly how you cn be surprised by his link to Ecotricity when you googled &quot;goodenergy vs ecotricity&quot;, surely you already knew who the &#039;dispute&#039; was between.

I think that Dale&#039;s main point was that although Good Energy are green, they are/were misleading people into believing that they were greener than they are. This is something that needs to be pointed out and it doesn&#039;t matter who by.

IMO if Good Energy intentially mislead potential customers in regards to how green they are, then they&#039;re almost as bad as EdF for their Green Britain campaign... maybe it&#039;s not on the same scale (probably because Good Energy can&#039;t afford to spend £6m on advertising like EdF) but it&#039;s the same premise.

I really don&#039;t get people&#039;s problem with this blog... surely the idea&#039;s not a new one, or even an unrealistic one.... 
If a company says they do something, they should do it.
I know it&#039;d be naive to think that all companies act this way, but it certainly should be something we aim for.</description>
		<content:encoded><![CDATA[<p>I&#8217;m not entirely sure how a &#8220;stinking great&#8221; logo can be &#8220;neatly tucked away&#8221;&#8230; especially when it&#8217;s in bold black font against a pastel background but I&#8217;ll try to move on as that&#8217;s not really the point.</p>
<p>There are various links between this site and the actual Ecotricity site so it&#8217;s not exactly a secret that Dale founded ecotricity&#8230; it&#8217;s even on the About Me section. I don&#8217;t think you ca ask for more&#8230; after all, as you mentioned, this is a personal blog so if he made mention of Ecotricity it would probably come across as either arrogant or that this website&#8217;s main purpose is actually to advertise Ecotricity.<br />
Even without all that, I&#8217;m not sure exactly how you cn be surprised by his link to Ecotricity when you googled &#8220;goodenergy vs ecotricity&#8221;, surely you already knew who the &#8216;dispute&#8217; was between.</p>
<p>I think that Dale&#8217;s main point was that although Good Energy are green, they are/were misleading people into believing that they were greener than they are. This is something that needs to be pointed out and it doesn&#8217;t matter who by.</p>
<p>IMO if Good Energy intentially mislead potential customers in regards to how green they are, then they&#8217;re almost as bad as EdF for their Green Britain campaign&#8230; maybe it&#8217;s not on the same scale (probably because Good Energy can&#8217;t afford to spend £6m on advertising like EdF) but it&#8217;s the same premise.</p>
<p>I really don&#8217;t get people&#8217;s problem with this blog&#8230; surely the idea&#8217;s not a new one, or even an unrealistic one&#8230;.<br />
If a company says they do something, they should do it.<br />
I know it&#8217;d be naive to think that all companies act this way, but it certainly should be something we aim for.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9120</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Wed, 19 Aug 2009 13:18:33 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9120</guid>
		<description>Matthew, 

I&#039;m sure that the regular posters on this blog are all aware that Dale is the MD of ecotricity, it&#039;s not hidden away at all. Also if you read the about me section Dale writes about founding ecotricity.

I dont think the issue here is on rival companies trying to discredit the other. The real issue is the lack of clarity and honesty in businesss that is such a widespread practice these days.

Good Energy&#039;s underachievments compared to their promises in their marketing puts a bad slant on the renewable sector, not this post. And now they have made their counter arguments they have changed their claims to try and make themselves look better.

In my opinion Good Energy (and you being their customer) don&#039;t do a great deal to combat climate change, let me explain. 

Good Energy purchase exhisting forms of renewable energy (they do not generate it themselves), because this electricity exhists it would be used somewhere by someone anyway. What happens is that you (a Good Energy customer) are mearly taking renewable electricity from someone else, its been shifted around and the total green mix isn&#039;t increased. 

Reducing your own carbon emissions yes but not the emissions of the country as a whole. Net result=no impact on climate change.</description>
		<content:encoded><![CDATA[<p>Matthew, </p>
<p>I&#8217;m sure that the regular posters on this blog are all aware that Dale is the MD of ecotricity, it&#8217;s not hidden away at all. Also if you read the about me section Dale writes about founding ecotricity.</p>
<p>I dont think the issue here is on rival companies trying to discredit the other. The real issue is the lack of clarity and honesty in businesss that is such a widespread practice these days.</p>
<p>Good Energy&#8217;s underachievments compared to their promises in their marketing puts a bad slant on the renewable sector, not this post. And now they have made their counter arguments they have changed their claims to try and make themselves look better.</p>
<p>In my opinion Good Energy (and you being their customer) don&#8217;t do a great deal to combat climate change, let me explain. </p>
<p>Good Energy purchase exhisting forms of renewable energy (they do not generate it themselves), because this electricity exhists it would be used somewhere by someone anyway. What happens is that you (a Good Energy customer) are mearly taking renewable electricity from someone else, its been shifted around and the total green mix isn&#8217;t increased. </p>
<p>Reducing your own carbon emissions yes but not the emissions of the country as a whole. Net result=no impact on climate change.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matthew</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-9119</link>
		<dc:creator>Matthew</dc:creator>
		<pubDate>Wed, 19 Aug 2009 11:23:12 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-9119</guid>
		<description>To be honest when I found this post after a &#039;goodenergy vs ecotricity&#039; Google search, I felt Good Energy must be a pretty terrible company. Quite at odds with their image.

Until, that is, I realized that the author of the post was none other than the founder of Ecotricity. Ahem...

I realize this is sort of a personal blog (although it does have a stinking great Ecotricity logo at the *bottom* of the page, neatly tucked away from prying eyes) but it seems pretty low that the founder of one company should be slagging off a rival company in this way. In some ways I don&#039;t know or care if the allegations are true. What&#039;s important to me is that Good Energy and Ecotricity are doing *something*, even if it&#039;s not always quite right.

It seems to me &#039;green&#039; people spend too much time squabbling among themselves rather than looking at the bigger picture. These two companies need to be helping each other get things right, not scoring petty points over each other and focussing on making as much money as possible.

Anyway all this has made up my mind for me. I&#039;m now going to switch to Good Energy, not Ecotricity. One lost customer because of a rather ill-advised blog post...</description>
		<content:encoded><![CDATA[<p>To be honest when I found this post after a &#8216;goodenergy vs ecotricity&#8217; Google search, I felt Good Energy must be a pretty terrible company. Quite at odds with their image.</p>
<p>Until, that is, I realized that the author of the post was none other than the founder of Ecotricity. Ahem&#8230;</p>
<p>I realize this is sort of a personal blog (although it does have a stinking great Ecotricity logo at the *bottom* of the page, neatly tucked away from prying eyes) but it seems pretty low that the founder of one company should be slagging off a rival company in this way. In some ways I don&#8217;t know or care if the allegations are true. What&#8217;s important to me is that Good Energy and Ecotricity are doing *something*, even if it&#8217;s not always quite right.</p>
<p>It seems to me &#8216;green&#8217; people spend too much time squabbling among themselves rather than looking at the bigger picture. These two companies need to be helping each other get things right, not scoring petty points over each other and focussing on making as much money as possible.</p>
<p>Anyway all this has made up my mind for me. I&#8217;m now going to switch to Good Energy, not Ecotricity. One lost customer because of a rather ill-advised blog post&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dale</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8840</link>
		<dc:creator>dale</dc:creator>
		<pubDate>Tue, 07 Jul 2009 10:55:00 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8840</guid>
		<description>Hi Merrick, close actually.

Back in the day Ecotricity was another word for green electricity - so it was two things, green electricity and the company.  Our tariffs have other names - New Energy and New Energy Plus.  Ecotricity does still mean green electricity to us, this copy makes the point that this is where green electricity comes from and it shows the kinds of green electricity that exist in the world.

The page you are referring to was last updated about ten years ago - it&#039;s a legacy page.

Take a look instead at the pages that potential customers read, the ones about our build program, our fuel mix, our wind parks, our tariffs and our prices - you&#039;ll find them all crystal clear on this point.  Look also at our annual reports, our adverts, the things we tell consumer groups - all crystal clear.

You&#039;ve just dug up a very old page and a piece of copy that&#039;s def not clear but hardly misleads and you&#039;re stretching credibility somewhat if you&#039;re trying to say this equates in any way to what Good Energy have been caught doing - which is to make plain bold 5% public claims (for many years), to win endorsements from consumer groups and to win customers and to justify the £100 a year premium cost - while actually having secret policies that involve massive caveats to that simple very public 5% claim.  And they&#039;ve not even retired any ROCs for the last two years.  That&#039;s deceit on a grand and deliberate scale.  It might even be fraud.

Trying to equate the two is silly are you trying to muddy the waters?

Cheers.</description>
		<content:encoded><![CDATA[<p>Hi Merrick, close actually.</p>
<p>Back in the day Ecotricity was another word for green electricity &#8211; so it was two things, green electricity and the company.  Our tariffs have other names &#8211; New Energy and New Energy Plus.  Ecotricity does still mean green electricity to us, this copy makes the point that this is where green electricity comes from and it shows the kinds of green electricity that exist in the world.</p>
<p>The page you are referring to was last updated about ten years ago &#8211; it&#8217;s a legacy page.</p>
<p>Take a look instead at the pages that potential customers read, the ones about our build program, our fuel mix, our wind parks, our tariffs and our prices &#8211; you&#8217;ll find them all crystal clear on this point.  Look also at our annual reports, our adverts, the things we tell consumer groups &#8211; all crystal clear.</p>
<p>You&#8217;ve just dug up a very old page and a piece of copy that&#8217;s def not clear but hardly misleads and you&#8217;re stretching credibility somewhat if you&#8217;re trying to say this equates in any way to what Good Energy have been caught doing &#8211; which is to make plain bold 5% public claims (for many years), to win endorsements from consumer groups and to win customers and to justify the £100 a year premium cost &#8211; while actually having secret policies that involve massive caveats to that simple very public 5% claim.  And they&#8217;ve not even retired any ROCs for the last two years.  That&#8217;s deceit on a grand and deliberate scale.  It might even be fraud.</p>
<p>Trying to equate the two is silly are you trying to muddy the waters?</p>
<p>Cheers.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matt</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8839</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 07 Jul 2009 10:47:25 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8839</guid>
		<description>Hey

So Merrick if you check the ecotricity fuel mix you&#039;ll find that 53.6% is supplied from ecotricity turbines. 53.6% by its very nature is not a minority. 

Or isn&#039;t that abundantly clear? :)</description>
		<content:encoded><![CDATA[<p>Hey</p>
<p>So Merrick if you check the ecotricity fuel mix you&#8217;ll find that 53.6% is supplied from ecotricity turbines. 53.6% by its very nature is not a minority. </p>
<p>Or isn&#8217;t that abundantly clear? <img src='http://zerocarbonista.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Merrick</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8838</link>
		<dc:creator>Merrick</dc:creator>
		<pubDate>Tue, 07 Jul 2009 10:01:37 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8838</guid>
		<description>&lt;i&gt;Ecotricity is deep green electricity, our tariffs contain both ecotricity and conventional sources - that’s also abundantly clear.&lt;/i&gt;

Ah, so you use &#039;Ecotricity&#039; to mean the company and what it supplies most of the time, but in this context, even though the article doesn&#039;t say so, it means &#039;just the electricity generated by Ecotricity, a minority of what it supplies&#039;.

Abundantly clear. Yeah, sure.</description>
		<content:encoded><![CDATA[<p><i>Ecotricity is deep green electricity, our tariffs contain both ecotricity and conventional sources &#8211; that’s also abundantly clear.</i></p>
<p>Ah, so you use &#8216;Ecotricity&#8217; to mean the company and what it supplies most of the time, but in this context, even though the article doesn&#8217;t say so, it means &#8216;just the electricity generated by Ecotricity, a minority of what it supplies&#8217;.</p>
<p>Abundantly clear. Yeah, sure.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: dale Vince</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8831</link>
		<dc:creator>dale Vince</dc:creator>
		<pubDate>Mon, 06 Jul 2009 16:11:52 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8831</guid>
		<description>Hi Merick, you should read the page again, it&#039;s not a sales page, it describes the different types of green electricity, split between deep and pale green - and even conventional power.  

What you&#039;re looking at here is an informational page deepish in our web site, many many years old (from when people needed to know this stuff more).  

Ecotricity is deep green electricity, our tariffs contain both ecotricity and conventional sources  - that&#039;s also abundantly clear.  Check our tariff pages for a more contextual source of info.  

I think you&#039;re in danger of presenting very selective information, slightly out of context and concluding it&#039;s a deceit on anything like the scale of that of Good Energy&#039;s ROC claim  - which is front and centre, bold and clear - and false.

There&#039;s no comparison here.

Cheers.</description>
		<content:encoded><![CDATA[<p>Hi Merick, you should read the page again, it&#8217;s not a sales page, it describes the different types of green electricity, split between deep and pale green &#8211; and even conventional power.  </p>
<p>What you&#8217;re looking at here is an informational page deepish in our web site, many many years old (from when people needed to know this stuff more).  </p>
<p>Ecotricity is deep green electricity, our tariffs contain both ecotricity and conventional sources  &#8211; that&#8217;s also abundantly clear.  Check our tariff pages for a more contextual source of info.  </p>
<p>I think you&#8217;re in danger of presenting very selective information, slightly out of context and concluding it&#8217;s a deceit on anything like the scale of that of Good Energy&#8217;s ROC claim  &#8211; which is front and centre, bold and clear &#8211; and false.</p>
<p>There&#8217;s no comparison here.</p>
<p>Cheers.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Merrick</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8773</link>
		<dc:creator>Merrick</dc:creator>
		<pubDate>Wed, 01 Jul 2009 10:31:24 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8773</guid>
		<description>Xena, it is clearly misleading to say a product comes from sources &#039;that don’t pollute and don’t contribute to climate change&#039; when in fact the majority of it comes from sources that do.

Having a link further down the page to a different page - the last in a list of 11 options - doesn&#039;t redress that in any meaningful sense. It&#039;s the internet equivalent of insurance policies burying get-out clauses in the small print.

And the page on the first link, and big bold letters, says, &#039;They&#039;re all doing it, draping themselves in images of windmills and claiming green credentials – but how green are the UK&#039;s electricity companies really?&#039;. Nice irony there.

Don&#039;t get me wrong, I admire much of what Ecotricity do. And I absolutely believe there is a well-founded and honourable position in the argument that retiring ROCs doesn&#039;t do as much good as flogging them to high-carbon suppliers but immediately putting all the money into new wind turbines.

However, like Good Energy and the vast majority of companies of all kinds, Ecotricity is clearly guilty of misleading people with its publicity material.</description>
		<content:encoded><![CDATA[<p>Xena, it is clearly misleading to say a product comes from sources &#8216;that don’t pollute and don’t contribute to climate change&#8217; when in fact the majority of it comes from sources that do.</p>
<p>Having a link further down the page to a different page &#8211; the last in a list of 11 options &#8211; doesn&#8217;t redress that in any meaningful sense. It&#8217;s the internet equivalent of insurance policies burying get-out clauses in the small print.</p>
<p>And the page on the first link, and big bold letters, says, &#8216;They&#8217;re all doing it, draping themselves in images of windmills and claiming green credentials – but how green are the UK&#8217;s electricity companies really?&#8217;. Nice irony there.</p>
<p>Don&#8217;t get me wrong, I admire much of what Ecotricity do. And I absolutely believe there is a well-founded and honourable position in the argument that retiring ROCs doesn&#8217;t do as much good as flogging them to high-carbon suppliers but immediately putting all the money into new wind turbines.</p>
<p>However, like Good Energy and the vast majority of companies of all kinds, Ecotricity is clearly guilty of misleading people with its publicity material.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Xena</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8762</link>
		<dc:creator>Xena</dc:creator>
		<pubDate>Tue, 30 Jun 2009 14:30:55 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8762</guid>
		<description>Merrick - have a look a bit further down the page... at the section that talks about the Fuel Mix
It quite openly talks about the fact that Ecotricity does have brown energy in the mix and that the percentage of this is reducing every year...</description>
		<content:encoded><![CDATA[<p>Merrick &#8211; have a look a bit further down the page&#8230; at the section that talks about the Fuel Mix<br />
It quite openly talks about the fact that Ecotricity does have brown energy in the mix and that the percentage of this is reducing every year&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Merrick</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8761</link>
		<dc:creator>Merrick</dc:creator>
		<pubDate>Tue, 30 Jun 2009 12:15:02 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8761</guid>
		<description>Dale, you ask &quot;The most breathtaking and bare faced hypocrisy you’ve ever heard?&quot;

I&#039;d say it was beaten by the &lt;a href=&quot;http://www.ecotricity.co.uk/about/sources.html&quot; rel=&quot;nofollow&quot;&gt;claim&lt;/a&gt; that &quot;Ecotricity is harnessed from natural sources, like the wind, the sun and water, that don&#039;t pollute and don&#039;t contribute to climate change&quot; when most of what Ecotricity supply comes from fossil fuels and nukes.</description>
		<content:encoded><![CDATA[<p>Dale, you ask &#8220;The most breathtaking and bare faced hypocrisy you’ve ever heard?&#8221;</p>
<p>I&#8217;d say it was beaten by the <a href="http://www.ecotricity.co.uk/about/sources.html" rel="nofollow">claim</a> that &#8220;Ecotricity is harnessed from natural sources, like the wind, the sun and water, that don&#8217;t pollute and don&#8217;t contribute to climate change&#8221; when most of what Ecotricity supply comes from fossil fuels and nukes.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Julian</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8751</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Fri, 26 Jun 2009 12:13:22 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8751</guid>
		<description>I couldn&#039;t agree more. What a fantastic waste of energy - myself included.</description>
		<content:encoded><![CDATA[<p>I couldn&#8217;t agree more. What a fantastic waste of energy &#8211; myself included.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Julian</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-8750</link>
		<dc:creator>Julian</dc:creator>
		<pubDate>Fri, 26 Jun 2009 11:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-8750</guid>
		<description>The tone of this discussion is right out of proportion. The graphic &quot;Lies, lies, lies...etc&quot; looks a bit hysterical, resembling something out of the Daily Mail. I have viturally no understanding of what ROC&#039;s are, whet the issues of &#039;retiring&#039; them are, whether 5% is too much, enough or too little. Dale, you say that many people have joined Good Energy because of the much repeated 5% claim. Really? I imagine they may joined because thet wanted to buy 100% renewable energy. But I don&#039;t presume to know. Quite honestly I am left with the feeling that you are trying to make trouble for nothing. The main issue for me is how the energy is generated, not how that service is marketed. Why get so excited about it? Have you no bigger targets to aim at? It looks like an excercise for people with too much time on their hands. Good Energy is a sensible company doing good work. Please find something more worthwile to focus your energy upon than this cynical sniping.</description>
		<content:encoded><![CDATA[<p>The tone of this discussion is right out of proportion. The graphic &#8220;Lies, lies, lies&#8230;etc&#8221; looks a bit hysterical, resembling something out of the Daily Mail. I have viturally no understanding of what ROC&#8217;s are, whet the issues of &#8216;retiring&#8217; them are, whether 5% is too much, enough or too little. Dale, you say that many people have joined Good Energy because of the much repeated 5% claim. Really? I imagine they may joined because thet wanted to buy 100% renewable energy. But I don&#8217;t presume to know. Quite honestly I am left with the feeling that you are trying to make trouble for nothing. The main issue for me is how the energy is generated, not how that service is marketed. Why get so excited about it? Have you no bigger targets to aim at? It looks like an excercise for people with too much time on their hands. Good Energy is a sensible company doing good work. Please find something more worthwile to focus your energy upon than this cynical sniping.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dave</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7261</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 20 May 2009 10:50:25 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7261</guid>
		<description>Zoe, yes the above debate and the manner of delivery leave much to be desired. However, let&#039;s get real. You want to live a life of 100% renewables. That&#039;s great, we all do, but for now to get the whole country living 100% renewables is a pipedream. It&#039;s not reality. What we need is mechanisms to *increase* the amount of power we generate from renewables so that we can *move towards* the vision. It&#039;s about the direction we&#039;re going in. One such mechanism is Ecotricity&#039;s business model, a power company which (if my understanding is correct) uses revenue from customers to leverage larger loans to develop wind farms. This to me is a Good Business Model For Rapidly Expanding The Amount Of Renewables In The UK. Expansion is what is important, not a few individuals having 100% today. The only metric that matters is PER CAPITA renewable energy generated. None of us (however much we try to think) live guilt free carbon free lives at the moment. What we need to do is change things and move in a different direction.</description>
		<content:encoded><![CDATA[<p>Zoe, yes the above debate and the manner of delivery leave much to be desired. However, let&#8217;s get real. You want to live a life of 100% renewables. That&#8217;s great, we all do, but for now to get the whole country living 100% renewables is a pipedream. It&#8217;s not reality. What we need is mechanisms to *increase* the amount of power we generate from renewables so that we can *move towards* the vision. It&#8217;s about the direction we&#8217;re going in. One such mechanism is Ecotricity&#8217;s business model, a power company which (if my understanding is correct) uses revenue from customers to leverage larger loans to develop wind farms. This to me is a Good Business Model For Rapidly Expanding The Amount Of Renewables In The UK. Expansion is what is important, not a few individuals having 100% today. The only metric that matters is PER CAPITA renewable energy generated. None of us (however much we try to think) live guilt free carbon free lives at the moment. What we need to do is change things and move in a different direction.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffrey Lam</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7260</link>
		<dc:creator>Jeffrey Lam</dc:creator>
		<pubDate>Wed, 20 May 2009 10:45:03 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7260</guid>
		<description>Here&#039;s how I see it Zoe, like I&#039;ve said before: there is no excuse not to think for yourselves (ok I didn&#039;t say it exactly like that last time). If you are unable or unwilling to, then you have to rely on what someone else says, which may be true, wrong, a lie or some combination.

Anyway, I have this to say:

ecotricity have a 100% tariff. There is a slight premium over the non-100% tariff, but it is smaller than Good Energy&#039;s. (I believe) This is because ecotricity don&#039;t retire ROCs, which is expensive to do. I personally agree that retiring ROCs is less effective than selling the ROCs and using the money to invest in new sources of renewable energy. I don&#039;t know what your view is on ROCs.

I&#039;m not sure whether you want 100% renewables yourself, or whether you only want to buy from companies that offer 100% renewables, but that&#039;s your decision.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s how I see it Zoe, like I&#8217;ve said before: there is no excuse not to think for yourselves (ok I didn&#8217;t say it exactly like that last time). If you are unable or unwilling to, then you have to rely on what someone else says, which may be true, wrong, a lie or some combination.</p>
<p>Anyway, I have this to say:</p>
<p>ecotricity have a 100% tariff. There is a slight premium over the non-100% tariff, but it is smaller than Good Energy&#8217;s. (I believe) This is because ecotricity don&#8217;t retire ROCs, which is expensive to do. I personally agree that retiring ROCs is less effective than selling the ROCs and using the money to invest in new sources of renewable energy. I don&#8217;t know what your view is on ROCs.</p>
<p>I&#8217;m not sure whether you want 100% renewables yourself, or whether you only want to buy from companies that offer 100% renewables, but that&#8217;s your decision.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7256</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 20 May 2009 09:29:53 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7256</guid>
		<description>Put it this way Zoe. Ecotricity have for 5 years published their level of investment in new sources of green energy on whichgreen.org in a comparison table. I have yet to see or hear of anyone provide a convincing argument to suggest this information is not true.

If like me you believe £/customer carries more weight than total investment in green energy (or even ROCs for that matter), I&#039;d say you should consider looking into Ecotricity :) 

- And no I don&#039;t work for them!</description>
		<content:encoded><![CDATA[<p>Put it this way Zoe. Ecotricity have for 5 years published their level of investment in new sources of green energy on whichgreen.org in a comparison table. I have yet to see or hear of anyone provide a convincing argument to suggest this information is not true.</p>
<p>If like me you believe £/customer carries more weight than total investment in green energy (or even ROCs for that matter), I&#8217;d say you should consider looking into Ecotricity <img src='http://zerocarbonista.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  </p>
<p>- And no I don&#8217;t work for them!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Chris</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7254</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Wed, 20 May 2009 09:10:25 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7254</guid>
		<description>Thanks Jeff. Informative as usual. 

Maybe you are right, and the change will be insignificant. But I assume if less companies are making blades, and global demand is still the same (or increasing, as it is currently), the market price for windmills and as a result also for green tarrifs will increase.</description>
		<content:encoded><![CDATA[<p>Thanks Jeff. Informative as usual. </p>
<p>Maybe you are right, and the change will be insignificant. But I assume if less companies are making blades, and global demand is still the same (or increasing, as it is currently), the market price for windmills and as a result also for green tarrifs will increase.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: zoe</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7233</link>
		<dc:creator>zoe</dc:creator>
		<pubDate>Tue, 19 May 2009 23:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7233</guid>
		<description>I have just spent over an hour reading through this debate and now i am tired and more confused as to where to put my hard earned money that quite honestly is becoming a very dwindling resource in these times of adversity.i stumbled across this link whilst looking for cheaper green energy.  I currently use good energy and have for the last 4 years but they are expensive and not doing enough to  produce alot of &quot;good energy&quot; at the moment.  As you point out they redestributed most of  what they sell. I am a citizen of this planet with two kids that i want to raise with the hope that we can live in harmony with the earth. Huge power companies who provide lots of energy are not worth supporting unless they have clear ethics and their utmost priority is to make a contribution to humanity and restoring the earth to being habitable for all of its occupants for the next few thousand years and more!! I want 100% renewables and zero co2 emmissions in the ideal future but when your company still uses 47% fossil fuel i can&#039;t align my personal ethics with yours and buy from you .  Your company is still producing huge amounts of carbon emmissions by having fossil fuels to sell.  Do you invest in conservation too when you build wind farms ?  It would be sensible to be encouraging lots of small scale energy generation so the land isn&#039;t lost under the turbine plains. for now until you are completely eco friendly i will have to continue to pay more for 100% renewable energy.  Keep up the good work though as you do invest in some good projects too.</description>
		<content:encoded><![CDATA[<p>I have just spent over an hour reading through this debate and now i am tired and more confused as to where to put my hard earned money that quite honestly is becoming a very dwindling resource in these times of adversity.i stumbled across this link whilst looking for cheaper green energy.  I currently use good energy and have for the last 4 years but they are expensive and not doing enough to  produce alot of &#8220;good energy&#8221; at the moment.  As you point out they redestributed most of  what they sell. I am a citizen of this planet with two kids that i want to raise with the hope that we can live in harmony with the earth. Huge power companies who provide lots of energy are not worth supporting unless they have clear ethics and their utmost priority is to make a contribution to humanity and restoring the earth to being habitable for all of its occupants for the next few thousand years and more!! I want 100% renewables and zero co2 emmissions in the ideal future but when your company still uses 47% fossil fuel i can&#8217;t align my personal ethics with yours and buy from you .  Your company is still producing huge amounts of carbon emmissions by having fossil fuels to sell.  Do you invest in conservation too when you build wind farms ?  It would be sensible to be encouraging lots of small scale energy generation so the land isn&#8217;t lost under the turbine plains. for now until you are completely eco friendly i will have to continue to pay more for 100% renewable energy.  Keep up the good work though as you do invest in some good projects too.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffrey Lam</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7218</link>
		<dc:creator>Jeffrey Lam</dc:creator>
		<pubDate>Tue, 19 May 2009 16:30:47 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7218</guid>
		<description>whether or not the sites have been used to slag off competitors, the result (of this site, zerocarbonista) is some lively debate, which (a) you and I are party to and (b) is a good thing. And the second point is why I regularly visit this site.

If you (or anyone else) have any opinions on any other posts on this site, then you&#039;re welcome to post them in the appropriate place. I&#039;d welcome the debate anyway.

ok, we&#039;re on opposite sides of the fence as far as ecotricity&#039;s behaviour goes, but as far as reducing greenhouse gas emissions from electricity generation, from all UK activities and from all global activities are concerned we&#039;re on the same side.

by the way, I&#039;ve noticed that you now have an &quot;s&quot; on the end of &quot;competitor&quot;, whereas your previous comments don&#039;t have the &quot;s&quot;. I suppose that means you&#039;ve noticed that Good Energy isn&#039;t the only company being criticised here, but the big six too. Actually, Dale doesn&#039;t only have a go at competitors, but the government, the watchdogs, some of the media, NIMBYs, the oil companies and the car companies all seem to be fair game. I think fair enough.</description>
		<content:encoded><![CDATA[<p>whether or not the sites have been used to slag off competitors, the result (of this site, zerocarbonista) is some lively debate, which (a) you and I are party to and (b) is a good thing. And the second point is why I regularly visit this site.</p>
<p>If you (or anyone else) have any opinions on any other posts on this site, then you&#8217;re welcome to post them in the appropriate place. I&#8217;d welcome the debate anyway.</p>
<p>ok, we&#8217;re on opposite sides of the fence as far as ecotricity&#8217;s behaviour goes, but as far as reducing greenhouse gas emissions from electricity generation, from all UK activities and from all global activities are concerned we&#8217;re on the same side.</p>
<p>by the way, I&#8217;ve noticed that you now have an &#8220;s&#8221; on the end of &#8220;competitor&#8221;, whereas your previous comments don&#8217;t have the &#8220;s&#8221;. I suppose that means you&#8217;ve noticed that Good Energy isn&#8217;t the only company being criticised here, but the big six too. Actually, Dale doesn&#8217;t only have a go at competitors, but the government, the watchdogs, some of the media, NIMBYs, the oil companies and the car companies all seem to be fair game. I think fair enough.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffrey Lam</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7214</link>
		<dc:creator>Jeffrey Lam</dc:creator>
		<pubDate>Tue, 19 May 2009 15:59:16 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7214</guid>
		<description>&quot;My doubts about the market distortion issue are that if ecotricity could get its self-build quota of electricity generation upto about say 90%, it might be more profitable.&quot;
I think I agree with you there. In fact, ecotricity should aim for over 100% (say, 125 or 150%). I think Dale may have said this himself. Then, on non-windy days or at peak times, ecotricity don&#039;t have a deficit and so don&#039;t have to buy from the balancing market at awful rates. And on windy days and low-demand times, ecotricity will sell their surplus, unfortunately at poor rates, but selling cheap is better than buying expensive.</description>
		<content:encoded><![CDATA[<p>&#8220;My doubts about the market distortion issue are that if ecotricity could get its self-build quota of electricity generation upto about say 90%, it might be more profitable.&#8221;<br />
I think I agree with you there. In fact, ecotricity should aim for over 100% (say, 125 or 150%). I think Dale may have said this himself. Then, on non-windy days or at peak times, ecotricity don&#8217;t have a deficit and so don&#8217;t have to buy from the balancing market at awful rates. And on windy days and low-demand times, ecotricity will sell their surplus, unfortunately at poor rates, but selling cheap is better than buying expensive.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hamilton</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7208</link>
		<dc:creator>Hamilton</dc:creator>
		<pubDate>Tue, 19 May 2009 13:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7208</guid>
		<description>First off, I&#039;m an ecotricity customer. If you have a complaint then make it in a factual fashion to the right authorities, to investigate, and have a fair if robust discussion with Good Energies/Juliet Davenport, without all the hyperbole and rhetoric.  It makes Ecotricity look petty, reduces my confidence in the company - and smacks of some kind of personal fight gone public.  Aren&#039;t EcoT&#039;s real competitors not the traditional suppliers, ie the ones whose customer base you want to make inroads into?  We need all green companies to be very smart, highly professional mainstream businesses if we are going to make a real and accelerated transition to a renewable energy economy.  Put your time into better disclosure rules but don&#039;t waste time and energy slagging off your rivals.</description>
		<content:encoded><![CDATA[<p>First off, I&#8217;m an ecotricity customer. If you have a complaint then make it in a factual fashion to the right authorities, to investigate, and have a fair if robust discussion with Good Energies/Juliet Davenport, without all the hyperbole and rhetoric.  It makes Ecotricity look petty, reduces my confidence in the company &#8211; and smacks of some kind of personal fight gone public.  Aren&#8217;t EcoT&#8217;s real competitors not the traditional suppliers, ie the ones whose customer base you want to make inroads into?  We need all green companies to be very smart, highly professional mainstream businesses if we are going to make a real and accelerated transition to a renewable energy economy.  Put your time into better disclosure rules but don&#8217;t waste time and energy slagging off your rivals.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffrey Lam</title>
		<link>http://zerocarbonista.com/2009/05/12/good-energy-lies/#comment-7199</link>
		<dc:creator>Jeffrey Lam</dc:creator>
		<pubDate>Tue, 19 May 2009 11:15:19 +0000</pubDate>
		<guid isPermaLink="false">http://zerocarbonista.com/?p=377#comment-7199</guid>
		<description>Ah Nicholas, I ought to refer you to previous posts, but I can&#039;t remember which ones exactly. In any case, here is the gist of my understanding of what Dale thinks.

To build the UK&#039;s (the whole UK, not just one particularly supplier) renewable electricity up quickly, it would help if one builds the sources that produce the most renewable power for the least cost. Dale would have us believe that source (at least in the UK) is big, onshore wind. I think I agree with him. Micro-generation&#039;s efficiency (ratio of power produced to cost) is significantly less than big wind. Same goes for offshore wind, for solar electricity etc. Whether it&#039;s taxpayer&#039;s money, or the money of the person paying for the generator, or the supplier&#039;s/customer&#039;s money, it&#039;s still money that could be better spent building big, turbines onshore.

I remember Dale saying somewhere that it&#039;s best to go for the more efficient measures of cutting your emissions before going for solar panels. i.e. insulating your house properly, fitting energy efficient appliances, solar hot water etc. Not particularly exciting, but these will cut your emissions and your spending more than solar electricity will, per pound invested.</description>
		<content:encoded><![CDATA[<p>Ah Nicholas, I ought to refer you to previous posts, but I can&#8217;t remember which ones exactly. In any case, here is the gist of my understanding of what Dale thinks.</p>
<p>To build the UK&#8217;s (the whole UK, not just one particularly supplier) renewable electricity up quickly, it would help if one builds the sources that produce the most renewable power for the least cost. Dale would have us believe that source (at least in the UK) is big, onshore wind. I think I agree with him. Micro-generation&#8217;s efficiency (ratio of power produced to cost) is significantly less than big wind. Same goes for offshore wind, for solar electricity etc. Whether it&#8217;s taxpayer&#8217;s money, or the money of the person paying for the generator, or the supplier&#8217;s/customer&#8217;s money, it&#8217;s still money that could be better spent building big, turbines onshore.</p>
<p>I remember Dale saying somewhere that it&#8217;s best to go for the more efficient measures of cutting your emissions before going for solar panels. i.e. insulating your house properly, fitting energy efficient appliances, solar hot water etc. Not particularly exciting, but these will cut your emissions and your spending more than solar electricity will, per pound invested.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

