Just a quick heads-up – Dale is just about to take part in this week’s Guardian Environment ‘You ask, they answer’ Q&A session – could be interesting… If any of you fancy chipping in your 2 penneth, dive on in – the water’s lovely!

EDITED TO ADD: The Q&A session is now closed now but it’s still worth reading.

The ASA said:

” ..we considered that consumers were unlikely to infer from the ads that EDF was a ‘green’ company, we concluded that the ads were unlikely to mislead.”

“..we considered that consumers were unlikely to infer that EDF Energy was a British company. We therefore concluded that the ads were unlikely to mislead.”

EDF had this to say:

“EDF Energy welcomes the decision by the Advertising Standards Authority regarding our Green Britain Day and Team Green Britain advertising, in which neither challenge has been upheld by the authority… We are committed to leading the energy change to bring about a low carbon future and we have led the way among energy companies in making long-term commitments to the environment and to sustainability… EDF Energy is the UK’s largest generator of low carbon electricity.”

Dale had this to say in response:

“To most people a green union jack represents something or someone Green and British. And to most people EDF are neither, being Nuclear and French. And however many sugar coated low carbon blandishments EDF comes out with the truth is in the numbers – they are the world’s biggest nuclear waste polluter, one of it’s biggest fossil fuel polluters and their contribution to new renewable capacity and to green issues in the UK is truly pitiful.

The ASA offer no evidence to back their judgement, which is actually just an opinion dressed up – and one that ignores the hundreds of people who wrote to it to complain the ad was misleading. It makes the ASA look rather ridiculous, but then again they are an advertising industry funded body, not an independent watchdog – should we expect any better?

The funny part is that the ASA have in effect said, in their opinion – ‘nobody in their right mind would believe that EDF are green or British’

OK I paraphrase just a little, or maybe I’m inferring?…

Either way if the ASA are right it’s actually a bitter sweet day for EDF – who’ve poured tens of millions into this – dodging the ASA bullet but at what cost to their ‘green credentials’ ?

How many windmills could they have built instead…

Cheers.”

Paul here (back off my hols).

A couple of event announcements for our UK based readers. Firstly – I thought you might like to know about a public appearance of the Nemesis Wind Powered Car happening on the 12th/13th September at the Science Museum in Wroughton, Near Swindon in Wiltshire. It will be part of the family oriented Festival of Innovation. I am hoping to be there with my family on the 12th – so might see you there? It is a free event (although high carbon producing transport will be charged £5 to park).

Here’s the event page for the Festival of Innovation on Facebook.

Also – Ecotricity are hosting a kite festival to celebrate the power of the wind on the 13th September 2009.

Help us to fill the sky with kites and celebrate the power of the wind at Thistledown Environment Centre, near Nailsworth (Stroud).

• Free Admission
• 500 kites to give away (or fly your own)
• Explore 70 acres of natural environment and wildlife
• Free soft drinks courtesy of bottlegreen
• Professional kite demonstration

I also created a Facebook event page for the 500Kites event too.

Take it easy, and we hope to see you at one or both

Paul

Just thought you might like to know this bit of breaking news from over on the Greenbird site

Richard and the Ecotricity Greenbird have only gone and smashed the World Land Speed Record for Wind Powered Vehicles!!!

Yay!! Big congrats from all of us Richard!

More details to come soon….